Thanks for the feedback so far guys!
Well, I do agree (a bit) with both of you on that matter... But, a more likely outcome will come from competitive, loyal, and interested gamers. Having say, a monthly tournament would suffice. That way its not too frequent and will draw a bigger outcome rather a weekly tourney.
And not even having any sort of money or other incentives can draw a crowd. I mean... We play for competitive fun now without money incentives? So why not a fun and competitive tournament for people to play and watch?
I even have a capture card system with a Twitch.tv account so the tournament can be streamed live for all to watch.